“Do you treat your candidates like customers?”
There is a close correlation between employer branding and the quality of newly acquired talent. A strong employer brand thus reinforces a positive influence on the current staff. As they identify themselves with the organization and take great pride in being part of same.
Rubicon Inc. advises organizations how to achieve an authentic and sustainable employer brand, and how best to market and communicate the brand. It is imperative that a brand is widely supported and imbedded broadly throughout the organization and its culture.